The first London Taco Bell, located in the Hammersmith district, opens November 23, and based on recent U.K. The move marks the world’s leading Mexican-inspired restaurant’s entry into London, one of the brand’s most requested cities for entry. Taco Bell, along with agency Edelman Deportivo, seized the opportunity to surprise and delight Londoners with a sound of their own: its signature bell digitised to recreate the Westminster chimes. As the infamous clock is under scaffolding for reconstruction, Big Ben’s popular chimes have also been under wraps.
On November 20, the fast-food chain chimed in with a sound that London has been missing for over a year: Big Ben’s bells. London has become a city without a bell due to Big Ben’s refurb, but thanks to Taco Bell, that’s no longer the case.
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